HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Retrieved December 6, 2013, from: http://www.NationMaster.com/graph/med_mob_pho- media-mobile-phones. Uzunog ̆lu, E. and Kip, S. (2014). Brand communication through digital influencers: Leveraging blogger engagement . International Journal of Information Management , 34, 592-602 . Van der Waldt, D., Van Loggerenberg, M., Wehmeyer, L. (2009), Celebrit y Endorsements versus Created Spokespersons in Advertising: A Survey among Students. SAJEMS, 12(1), 110-114. Van der Heijden, H., Verhagen, T., & Creemers, M. 2003. Understanding Online Purchase Intentions: Contributions from Technology and Trust Perspectives. European Journal of Information Systems, 12(1), 41-48. Walker, M., Langmeyer, L., Langmeyer, D. (1992). Commentary – Celebrity Endorsers: Do You Get What You Pay For? The Journal of Services Marketing, 6, 35. Watts, D. J., & Dodds, P. S. (2007). Influentials, networks, and public opinion formation. Journal of Consumer Research, 34(4), 441–458. Wang, X., Yu, C. (2012). Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework . Journal of Interactive Marketing, 26 (26), 198-208 . Wells, J. D., Valacich, J. S. and Hess, T. J. (2011). What signal are you sending? How website quality influences perceptions of product quality and purchase intentions. MIS Quarterly, 35(2), 373-396. Wearesocial (2017). Digital in 2017: Southern Europe. Retrieved on 2017 from https://www.slideshare.net/wearesocialsg/digital-in-2017-southern-europe) Wersm (2014). The complete history of Instagram. (Retrieved on January 34, 2014 from http://wersm.com/the-complete-history-of-instagram/) White, J. K., Hendrick, S. S., Hendrick, C. (2004). Big five personality variables and relationship constructs. Personality and Individual Differences, 37(7), 1519-1530. 91

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