HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Seybert, H. (2012). Internet use in households and by individuals 2012. (Retrieved January 25, 2013, from http://epp.eurostat. ec.europa.eu/cache/ITY_OFFPUB/KS-SF- 12-050/EN/KS-SF-12-050-EN.PDF) Solomon, M. R. (2002). Consumer behavior: buying, having and being. Upper Saddle River, NJ: Prentice Hall. Statista (2017). Instagram: number of monthly active users 2013-2017. (Retrieved on April, 2017 from https://www.statista.com/statistics/253577/number-of-monthly- active-instagram-users/) Statista (2017). Most popular brands on Instagram 2017, by followers. (Retrieved on May, 2017 from https://www.statista.com/statistics/253710/leading-brands-ranked-by- number-of-instagram-followers/) Taylor, G., Jeffery, E. and David, S. (2011). Friends, Fans, and Followers: Do Ads Work on Social Networks? How Gender and Age Shape Receptivity. Journal of Advertising Research, 51(1), 258-76. Taylor, M., Kent, M., & White, W. (2001). How activist organizations are using the internet to build relationships. Public Relations Review, 27, 263-284. Thamizhvanan, A., & Xavier, M. (2013). Determinants of customers’ online purchase intention: an empirical study in India. Journal of Indian Business Research, 5(1), 17-32. Thompson, S.A., & Sinha, R. K. (2008). Brand communities and new product adoption: The influence and limits of oppositional loyalty. Journal of Marketing, 72(6), 65-80. Till B. D., and Shimp, T. A. (1998). Endorsers in advertising: The case of negative celebrity information. Journal of Advertising 27(1), 67-82. Till, B. D., Busler, M., (1998). Matching Products with Endorser: Attractiveness versus Expertise. Journal of Consumer Marketing, 15(6), 576-586. Uncles, M. D. (2008). Know the changing consumer. Journal of Brand Management, 15(4), 227-231. Union, I. T. (2009). Media statistics: Mobile phone subscribers (most recent) by country. 90

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