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feedback from the customers. These benefits given by Instagram to the marketers have make Instagram in becoming one of the strong tool in the social network marketing strategy. Nevertheless, every social networking site does face privacy issue. In the case of Instagram, they have been through a controversy on the changing of terms and conditions in 2012. They updated their policy to make it easier to share information with Facebook but it has brought in a lot of negative responses from the users. Due to the massive negative responses received, they have decided to revert the policy back to the original ones. Although Instagram was shown to be a very useful marketing tool in the new era, there are still disadvantages to be possibly gained by using Instagram as a marketing tool. The customers’ information could not be fully protected and the interaction between customers and marketer are always through a media platform, so there are probability of the marketer for not knowing who are their customers because fake identity may be created for online businesses. 7. Conclusion Instagram is now one of the popular social networking sites used as a mobile application. It helps in getting people interacting nationally and globally. Instagram have gathered all the people around the world who are interested in photography, as it is an application focus on photographic functions. Moreover, it has now become a new marketing tool in social network marketing. Online marketing is not something new to the business industry and social network marketing has been actively applied nowadays. Recently, there are many companies that use social networking sites to sell and advertise their products and services. Among the social networking sites being used, Instagram is widely used through mobile devices as an application. It has created a different platform for marketers to interact with the customers. In addition, Instagram can be used free of charge. Instagram is a strong tool that is different from other social networking sites in social network marketing. It provides a better visual based platform and have make it convenient for the people to interact with each other. Yet, there is always risk when one is using a platform owned by others to perform certain activity, so it is very important to clearly understand the terms and conditions of the social networking sites before engaging in any business activities through the online platforms. 5PDF Image | How Instagram can be used as a tool in social networking marketing
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