How Instagram can be used as a tool in social networking marketing

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Reference Babb, A. & Nelson, A. (2013, February 4). Instagram and the ethics of privacy. Retrieved from http://www.scu.edu/ethics-center/ethicsblog/globaldialog.cfm?c=15267 Bergstrom, T. & Backman, L. (2013). How the utilization of Instagram builds and maintains customer relationships. Marketing and PR in social media. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-90410 Bevins, C. (2014, May). Get schooled: A visual social semiotic analysis of target’s branding using Instagram. Masters Theses. Paper 327. Retrieved from http://digitalcommons.liberty.edu/masters/327/ Blackman, A. S. (2009, December 8). An introduction & outline on how I will use social networking to expand my business. Social Media Marketing, 6. Retrieved from http://asblackman.magix.net/public/index_htm_files/social%20marketing%20paper.pdf Chianasta, F. P. & Wijaya, S. (2014, January). The impact of marketing promotion through social media on people’s buying decision of Lenovo in Internet era: A survey of social media users in Indonesia. International journal of scientific and research publications, volume 4, issue 1, 1. Retrieved from http://www.ijsrp.org/research-paper-0114/ijsrp-p2531.pdf Costill, A. (2014, January 16). 30 things you absolutely need to know about Instagram. Retrieved from http://www.searchenginejournal.com/30-things-absolutely-need-know-instagram/85991/ Cowden, A. G. (2014, June). Effect of social media marketing on traditional marketing campaigns in young Icelandic companies. Retrieved from http://skemman.is/item/view/1946/18659 Dennis, D. (2014, April 16). Successfully social: A non-profit’s guide to modern social media marketing. Senior Honor Theses. Paper 454. Retrieved from http://digitalcommons.liberty.edu/honors/454/ Dubovik, O. (2013). Instagram as instrument of marketing. Majesty of marketing, 39. Retrieved from http://mk.nmu.org.ua/ua/npd/majesty2013/majesty2013.pdf#page=39 Duggan, M. & Brenner, J. (2013, February 14). The demographics of social media users – 2012. Retrieved from http://www.pewinternet.org/files/old-media/Files/Reports/2013/PIP_SocialMediaUsers.pdf Endres, H. (2013, June). Shreddz a clothing brand: creating a marketing plan through social media and traditional marketing research. 10. Retrieved from http://digitalcommons.calpoly.edu/joursp/64/ Erdogmus, I. E. & Cicek, M. (2012, October 12). The impact of social media marketing on brand loyalty. Procedia- social and behavioral sciences, volume 58, 1353-1360. doi: 10.1016/j.sbspro.2012.09.1119 Facebook seals Instagram takeover. (2012, September 6). BBC News. Retrieved from http://www.bbc.com/news/business-19514191 Fanning, B. (n.d.). Case study: Oreo’s agile use of real-time social media marketing during super bowl XLVII’s power outage. Retrieved from http://static.squarespace.com/static/52fae3d6e4b071a64a8aac54/t/535c503fe4b009fc847df26e/1398558 783111/Oreo's%20Agile%20Use%20of%20Real- time%20Social%20Media%20Marketing%20During%20the%20Super%20Bowl%20XLVII%20Power %20Outage.pdf Geron, T. (2012, December 20). After backlash, Instagram changes back to original terms of service. Retrieved from http://www.forbes.com/sites/tomiogeron/2012/12/20/after-backlash-instagram-changes-back-to- original-terms-of-service/ Gross, D. (2012, December 19). Instagram backtracks after user privacy revolt. CNN. Retrieved from http://edition.cnn.com/2012/12/18/tech/social-media/instagram-terms-users/ 6

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