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Personalization and recommendation algorithms. One way to think of ByteDance is not so much as a creator of content platforms, but as an artificial intelligence laboratory that specializes in developing algorithms that can match users with content, from video and music to news and e-commerce. Get the full report here ByteDance is jockeying for a spot alongside global tech leaders like Google, Facebook, Amazon, as well as their China-based counterparts Baidu, Tencent, and Alibaba. But a permanent place in Big Tech is far from guaranteed. Concerns about ByteDance’s approach to user privacy are mounting and established tech companies and startups alike are singling ByteDance out as a threat, launching products to compete with it directly. ByteDance will have to prove its viral products are more than a craze. In this report, we look at ByteDance’s expanding product portfolio, highlighting how its core advantages play out in each product. We’ll also examine how the company is expanding its geographic reach, focusing on its expansion in 3 critical markets: China, India, and the US. Table of contents The rise of ByteDance ByteDance was founded in 2012 and was originally based in a small apartment. It launched Toutiao, which remains one of its core products, later that year. The app caught on quickly, reaching 1M daily active users just 4 months after its launch. One factor that helped set the stage for ByteDance’s growth was China-based Alibaba’s massive IPO in 2014. When Alibaba debuted on the NYSE at a record-setting $25B valuation, more international investors started to look for similar success stories to emerge from the Chinese market. The result: a significant spike in capital flowing into Chinese tech companies — including ByteDance. Since 2014, the company has raised billions in disclosed venture funding. This enormous chest of capital has helped ByteDance to go head-to-head with one or more of the China-based BAT companies (Baidu, Alibaba, Tencent) in every vertical it targets, from Tencent in mobile gaming to Alibaba in e-commerce. 2/17PDF Image | How TikTok’s Owner Became The World’s Most Valuable Unicorn
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