How TikTok’s Owner Became The World’s Most Valuable Unicorn

PDF Publication Title:

How TikTok’s Owner Became The World’s Most Valuable Unicorn ( how-tiktoks-owner-became-the-worlds-most-valuable-unicorn )

Previous Page View | Next Page View | Return to Search List

Text from PDF Page: 003

ByteDance’s products The viral video app TikTok is ByteDance’s most well-known property, particularly on the international stage. But the company is working on a large and rapidly expanding portfolio of products that span the major sectors of the modern internet economy, from news aggregation and search to music and mobile gaming. Each ByteDance product is built on the company’s edge in personalization and recommendation. ByteDance’s recommendation algorithms are the secret sauce that has fueled the company’s success since Toutiao. Similar to the algorithms employed by the likes of Facebook and YouTube, ByteDance’s algorithms analyze a user’s viewing behavior and use that data to recommend additional content that will keep the viewer engaged. Further, the user-generated content incentivizes individuals to create more content, and therefore spend more time on the app. The result is an addictive user experience that keeps users in the app for long spans of time — 52 minutes per day on average, in the case of TikTok. That metric puts TikTok on par with Instagram (53 minutes) and Snapchat (50 minutes), and substantially ahead of YouTube (40 minutes). So far, ByteDance has generated revenue mostly through advertising and in-app purchases. The effectiveness of ByteDance’s personalization algorithm for advertising is such that the company more than quadrupled its share of the advertising market against BAT in 2 years, rising from 5% in 2017 to an estimated 22% in 2019, according to Totem Media. 3/17

PDF Image | How TikTok’s Owner Became The World’s Most Valuable Unicorn

PDF Search Title:

How TikTok’s Owner Became The World’s Most Valuable Unicorn

Original File Name Searched:

TikTok.pdf

DIY PDF Search: Google It | Yahoo | Bing

Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info

Cruising Review Topics and Articles More Info

Software based on Filemaker for the travel industry More Info

The Burgenstock Resort: Reviews on CruisingReview website... More Info

Resort Reviews: World Class resorts... More Info

The Riffelalp Resort: Reviews on CruisingReview website... More Info

CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP