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FIRST WE EAT 2 Use ALL Aspects of Instagram It’s not enough to just post regular one-photo posts anymore, you’ve got to be active on the other platforms within Instagram as well. In- stragram Stories, Instagram Live, and Instagram Highlights are all additional ways to engage with the program and bring your reach and overall follower amount up. The algorithm really likes it when you’re active on instagram, so using these facets of the app helps with the performance of your overall posts. Plus, each of them has their own advantages, too! Don’t look at it as another thing you have to do, but as another awesome way to reach your existing followers and gain new ones. — Instagram Stories: This is an easy way to give a little less formal and more behind-the-scenes peek to your followers. It’s also a great way to drive traffic to any new blog posts, events, or products you have. The ‘Swipe Up’ feature allows you to easily add hyperlinks to stories so your followers can go to your site at the tap of a screen! — Instagram Live: This is an awesome way to do live Q&A’s, product demonstrations, show recipes, and the like! Plus, since much few- er people do instagram live than normal posts, you’ll be more likely to be featured on the ‘Top Live’ portion of instagram’s Explore page (your feature here depends on your physical proximity to the user, engagement, and total number of viewers). — Instagram Highlights: GUYS. This is **such** a great tool to get people who tap on your profile to make the choice to follow you. Your highlights give potential followers a glimpse into what you’re about, and if you use some jazzy + cohesive on-brand cover images for the highlights, they can make your instagram profile look really rad. Copyright 2018PDF Image | HOW TO CONQUER THE INSTAGRAM ALGORITHM OPTIMIZING THE WAY YOU POST
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