PDF Publication Title:
Text from PDF Page: 007
58 — Elon Journal of Undergraduate Research in Communications, Vol. 7, No. 1 • Spring 2016 companies are onto the fact that kids are just future users” (p. 75). With increased competition, Helbig, Sugg, and Kjellberg have to maintain their audience while appealing to new viewers. As their young viewers grow older, each YouTube celebrity is faced with the problem of appealing to older loyal fans while still attracting new viewers. Strangelove (2010) explained, “Above all, what the moment of YouTube highlights is the uncertainty surrounding the future of participatory culture, and the complexity arising from the intersection of various changing and competing ideas about what digital media are, or could be, for” (p. 107). VI. Conclusion In conclusion, YouTube has evolved from a content sharing website to a platform for creating user- generated content. An analysis of popular YouTubers explains why viewers find videos from Helbig, Sugg, and Kjellberg entertaining. Regardless of the category they represented, the trip all shared similar video elements including filming location, an uploading schedule, and video length. YouTube is the world’s third most popular online destination because viewers, especially those of a younger demographic, can relate to the authenticity of user-generated content. In addition to their own content, popular YouTubers are utilizing traditional media to build their personal brand. They can be found on bookshelves, on the television screen, and even in a wax museum. This study had its limitations. The sample size of this study was small. If the size was larger, more data could have been collected that would have further explored the similarities and differences that popular YouTubers share. This study did not focus on the audience of each YouTuber. Future research could be conducted among different age groups to gain more perspective about what viewers like and dislike about user-generated content. Acknowledgment The author would like to extend thanks to Kenn Gaither, associate professor and associate dean at Elon University, for his constant guidance throughout this process, without which this article could not haven been written. The author also thanks the School of Communications and the numerous reviewers who have helped revise this article. Bibliography Biel, J-I., & Gatica-Perez, D. (2010, May). VlogSense: Conversational Behavior and Social Attention in YouTube.. ACM Transactions on. Multimedia Computing, Communications and Applications. 2(3), 1-20. Burgess, J., & Green, J. (2009). YouTube: Online video and participatory culture. Cambridge, England: Polity. Burling, A. (2015). Book Publishing Comes to YouTube. Publishers Weekly, 262(7), 22-26. Grundberg, S., & Hansegard, J. (2014, June 16). YouTube’s biggest draw plays games, earns $4 million a year. Retrieved November 10, 2015, from http://www.wsj.com/articles/youtube-star-plays- videogames-earns-4-million-a-year-1402939896 How Grace Helbig’s mom scared her straight as a child - The Tonight Show. (n.d.). Retrieved November 10, 2015, from http://www.nbc.com/the-tonight-show/video/how-grace-helbigs-mom-scared-her-straight- as-a-child/2855128 Kain, E. (2014, June 18). YouTuber ‘PewDiePie’ is making $4 million a year. Retrieved November 10, 2015, from http://www.forbes.com/sites/erikkain/2014/06/18/youtuber-pewdiepie-is-making-4-million-a-year/ Kim, J. (2012). The institutionalization of YouTube: From user-generated content to professionally generated content. Media, Culture & Society, 34(1), 53-67.PDF Image | How YouTube Developed into a Successful Platform for User-Generated Content
PDF Search Title:
How YouTube Developed into a Successful Platform for User-Generated ContentOriginal File Name Searched:
06_Margaret_Holland.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |