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How YouTube Developed into a Successful Platform by Margaret Holland — 59 Kosoff, M. (2015, October 15). Meet the YouTube millionaires: These are the highest-paid YouTube stars of 2015. Retrieved November 10, 2015, from http://www.businessinsider.com/youtube-stars-who-make- the-most-money-2015-10 Kozinets, R. V., & Cerone, S. (2014). Between the suit and the selfie: Executives’ lessons on the social “micro-celebrity”. GfK Marketing Intelligence Review, 6(2), 21. doi:http://dx.doi.org/10.2478 Lavaveshkul, L. (2012). How to achieve 15 minutes (or more) of fame through YouTube. J. Int’l Com. L. & Tech., 7, 370. Luscombe, B. (2015). You Tube’s view master. Time, 186(9/10), 70-75. Morreale, J. (2014). From homemade to store bought: Annoying Orange and the professionalization of YouTube. Journal of Consumer Culture, 14(1), 113-128. Neuendorf, K. (2002). The content analysis guidebook. Thousand Oaks, Calif.: Sage Publications. Stedman, A. (2015, January 5). YouTube star Grace Helbig’s talkshow gets series order from E! Retrieved November 14, 2015, from http://variety.com/2015/digital/news/youtube-star-grace-helbigs-talk-show- gets-series-order-from-e-1201392834/ Strangelove, M. (2010). Watching YouTube Extraordinary Videos by Ordinary People. Toronto: University of Toronto Press. Tan, M. (2015, October 1). Girl Off-Line. Seventeen Magazine, 94-98.Track YouTube, Twitch, and Instagram stats & grow your channel! (n.d.). Retrieved November 11, 2015, from http://socialblade.com Worldometers - real-time world statistics. (n.d.). Retrieved November 15, 2015, from http://www.worldometers.info IX: Appendix Coding Sheet General information 1. Name of YouTuber: 2. Date Retrieved: 3. Location while Filming: 4. Does the person have a logo? 5. Is there advertising on the page? Questions 1. What is their most popular video? 2. What is their total subscriber amount on the day the information is retrieved? 3.When did they begin posting videos? 4.How do they describe themselves in their ‘about’ section? 5.What is the total amount of channel views? 6.What is the total view per month as of October 2015? 7.What other forms of social media do they promote on their landing page? 8.What is the overall “theme” of their channel? 9.How many videos do they have uploaded? 10.What are their estimated yearly earnings? 11.Does this person have an uploading schedule? 12.Based on their last 10 videos, what is the average length of one of their videos? 13.What are some of their brand deals or projects outside of their channel?PDF Image | How YouTube Developed into a Successful Platform for User-Generated Content
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