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While we may not understand the intricacies of what makes the Instagram algorithm tick, we do know several factors that determine how your post will perform (and how many people will see it!). Here are 5 of the most important factors: 1 HOW MUCH ENGAGEMENT YOU GET In general, posts with high engagement (likes, comments, shares, views, etc.) will rank higher on your Instagram feed. When a post receives a ton of likes and comments, this signals to the Instagram algorithm that it’s quality, engaging content, so the post gets shown it to more users. If you can optimize the engagement rate, you increase the chances of getting more eyes on your Instagram posts. Keep in mind that it isn’t always about how much engagement a post re- ceives. In some cases, the Instagram algorithm cares more about how quickly a post receives its engagement. Scheduling Instagram posts for optimal times is an important strategy to overcome the Instagram algorithm and get your posts seen by more people. Why? Because if you post at a time when most of your audience is online, you’re giving yourself a better shot at getting more engagement, faster. If you get a lot of likes and comments shortly after posting, this signals to Instagram that your post is quality content and should be shown to more people. 2 HOW LONG PEOPLE SPEND VIEWING YOUR POST The Facebook algorithm looks at the length of time you spend interacting with content, and it’s no different with Instagram. The Instagram algorithm tracks the amount of time users spend viewing your post and then uses that to determine whether or not it should show that post to other users. What does that mean for you? Writing captivating Instagram captions and posting quality photos are things that can stand out in the Instagram feed and get people to spend a bit more time looking at your post, instead of just scrolling by. YOUR FRIENDS, FAMILY, AND FAVORITE ACCOUNTS 3 If you engage with a particular account regularly, you’re telling Instagram that you really like that account’s content. As a result, Instagram will show you more of that person’s content in your feed. This is why you probably see your mom’s Instagram posts at the top of your feed, even if she only has 20 follow- ers and a few likes on each photo. The same thing goes for people who love your business’ content: if they are regularly liking, commenting, watching your Instagram Stories, or saving your content, your posts are more likely to be shown to them. 5 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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