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4 WHEN YOU POST Another factor that the Instagram algorithm takes into consideration is the timeliness of a post, a.k.a. how recently it was posted. The Instagram algo- rithm will likely show you more recent posts rather than posts from a few days or weeks ago — but again, this isn’t always true. It really depends on how often you browse Instagram. If you only open the app a few times per week, you’re more likely to see top posts from a few days ago, because Instagram wants to catch you up on anything you missed. 5 WHAT TYPES OF CONTENT YOU POST If the only factor the Instagram algorithm cared about was engagement, then we’d all see the exact same content! Luckily, the “genre” or type of content you engage with plays a big role in what content you see on your feed. Have you ever noticed that if you engage with a bunch of accounts of a certain genre (sports highlights, for example), Instagram will begin showing you more of that content? This is the relevancy factor at play. If Instagram determines that you like a particular type of content, such as the NBA, it will do its best to show you other similar content that it thinks you will also find interesting, like posts from the LA Lakers. 6 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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