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OPTIMIZE YOUR INSTAGRAM BIO Here’s how to get your Instagram profile in tip-top shape: Before we get into the nitty-gritty, let’s talk about Instagram business profiles. As a business on Instagram with clear marketing goals, we can’t stress enough the benefits that come from switching to a business profile rather than a classic personal account. While personal profiles are all about the basics, when you switch to an Instagram busi- ness profile you get access to a ton of advanced features, like Instagram Insights, promoted posts, and a “Contact” button, which makes it way easier to connect with your followers. Switching to an Instagram business profile isn’t mandatory, of course. But it certainly has its advantages. Here are some other ways to optimize your Instagram bio: 1. YOUR NAME The first step to creating good Instagram bios is making sure that your name is, in fact, your name! (By this, we mean the “name” field in your profile, not your Instagram username). People searching for you on Instagram will likely use your name or your company’s name, and consistency lets people know that the Instagram profile they’re viewing actually belongs to you and not an impostor. Don’t try to be unique, make you Instagram name your company name or as close a variation as possible to be search-friendly. 2. YOUR BACKGROUND A good Instagram bio accurately explains what your busi- ness is and what you do. So if you want to stand out for a particular topic or interest, you should include these details in your Instagram bio as well. Think about what sets you apart from your competitors. Does your business offer a product or experience that might be of interest to your followers? Not only will including these in your Instagram bio serve as an introduction to new viewers, but it can also determine whether they’ll follow you. 8 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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