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Instagram Stories There’s no denying that 2017 was the year of Instagram Stories. Instagram’s copycat version of Snapchat may not have as many filters, but in 2017 it quickly grew to over 300 million daily active users, which is double the size of Snapchat! In 2018, Instagram Stories will become an essential part of your Instagram marketing strategy. In fact, according to The State of Instagram Marketing 2018, 64% of businesses plan to create more Instagram Stories in 2018. So what explains Instagram Stories’ huge success? Well, it partly has to do with the growing popularity of ephemeral video. More and more businesses are seeing the value in creating short-lived video content, whether it’s fun and lighthearted or more business-focused. But it also has to do with the number of great features and capabilities that were added to Instagram Stories in 2017. From geo-stickers to clickable links, Instagram invested heavily in Stories last year and it really paid off. Later & HubSpot 14PDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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