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Here are three Instagram Stories features that are perfect for businesses: 1 INSTAGRAM STORIES LINKS Prior to a recent update, only verified accounts on Instagram could add links to their Instagram Stories. But that’s all changed now! Today, any Instagram business account with 10,000 or more followers can add links to their Instagram Stories. It’s no surprise that tons of businesses have been quick to adopt this feature. The ability to add links to your Instagram Stories has totally changed the game for businesses. Whereas you only had one hyperlink to work with on Instagram before, with Instagram Stories you can easily drive traffic back to your website or blog. If you have access to this feature, we definitely recommend using it. 2 INSTAGRAM STORIES HIGHLIGHTS Another big Instagram Stories feature of 2017, Highlights were only added in December last year, but they’ve already made a big impact for businesses. Unlike regular Instagram Stories that vanish after 24 hours, Instagram Stories Highlights are curated clips grouped together by you and live permanently on your profile until you delete them. They appear directly under your bio and above your Instagram feed and will play as a stand-alone story when someone taps on it. The feature is literally front and center on your profile. Instagram Stories Highlights are an extremely valuable addition to an Instagram business profile, because they allow brands to easily curate and showcase the content they want users to see first. You can think of Highlights like a movie trailer for your Instagram feed. They’re a creative way to express yourself, show off products, drive traffic, and market your business! Using Instagram Stories Highlights is a great way for you to attract new followers, too. Using Highlights you can showcase what your business is, what you offer, and why someone should follow you. For example, if you’re an e-commerce store, you could create Instagram Stories Highlights for different product lines so future followers can instantly understand what you sell. PRO TIP The “See More” call-to-action is quite small and can easily go unnoticed, so it’s a good idea to call it out using text, arrows, or some of the other design feature on Instagram Stories. Later & HubSpot 15PDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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