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1 2 This is especially true thanks to two new business-focused features for Instagram Live: SHARE YOUR BROADCAST ON INSTAGRAM STORIES Prior to a recent update, Instagram Live videos could not be replayed or shared after the broadcast. And while it created a sense of urgency for viewers to tune-in, there’s a ton of value in being able to share your live videos post-broadcast. Once your Instagram Live video ends, you’ll see a “Share” button at the bottom of the screen. It’s as simple as that! Your live broadcast will then live on your Instagram Stories for 24 hours, unless you decide to add it to your highlights. ADD GUESTS TO YOUR INSTAGRAM LIVE STREAM Instagram added another feature to Instagram Live recently that allows users to add guests to their live streams. The feature works by letting people who are streaming a video to add anyone who is watching the video at that moment, by clicking on the “Add” button in the corner of the screen. When a person gets added, he or she joins you in a separate window below yours on the screen. Not only can co-hosting an Instagram Live boost the engagement on your broadcast (by reaching a larger pool of users), but it also opens the door to co-marketing campaigns where two businesses or influencers partner to promote a product. 19 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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