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HOW TO USE INSTAGRAM LIVE FOR BUSINESS If you’re hoping to achieve some larger business goals with Instagram Live, such as driving sales or increasing sign ups, it’s really important to have a strategy in place. Like Instagram Stories, Instagram Live is a relaxed place and you can get as creative as you like! But with all that room for creativity, it’s a good idea to have a solid game plan. 1. Tease or launch new products and/or services A recent trend on Instagram Live is for businesses to use the channel to tease or launch new products. And why not? It’s the perfect place to create a ton of hype around your products. Whether you’re unveiling a new product line or teasing a future launch, Instagram Live is a great place to drum up excitement around your business. To make use of this strategy in your live broadcast, take your hottest product and deliberately release very few details about it. The mystery will drive your followers into a frenzy! After the teaser, ask viewers to sign up for more information on your website. This approach gives your live video an element of exclusivity, which can encourage people to act immediately, increasing the number of leads you get. 2. Run Q&As, workshops, and tutorials to collect emails There are a ton of different formats that you can follow during your live broadcast, including Q&As, workshops, and tutorials. Each of these formats are valuable and bound to get you a ton of viewers. But if you really want your business to benefit from Instagram Live, use it as a way to collect emails. One of the best ways to do this is to ask your followers to submit questions beforehand. You can do this by sending your followers to a landing page with an email form (share the landing page URL in the lead-up to your broadcast), or by providing an email address where viewers can send their questions. 3. Promote your sales & campaigns While Instagram Stories is considered “ephemeral,” there’s really nothing more ephemeral on Instagram than live video. Use this to your advantage by creating a sense of urgency to watch your broadcast! One of the best ways to boost your viewership is is to prom- ise limited-time-only promotions that you’re only going to offer during the broadcast. If you have a giveaway, discount, promotion, or other campaign that you want to offer to a select few, announce it beforehand! And when you go “live,” share the coupon or discount code with your viewers. 20 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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