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Instagram Influencer Marketing Did you know that over $1 billion dollars was spent on Instagram influencer marketing in 2017? It shouldn’t come as a huge surprise. Instagram influencer marketing has proven to be an easy, inexpensive, and super effective way to grow your business on Instagram. And as the Instagram algorithm continues to limit the reach of some businesses, we only expect influencer marketing to grow in popularity. So what makes influencer marketing so effective? Well, it has to do with trust. Influencer marketing removes the barriers of traditional advertising because the customer is introduced to your business from a trusted source (the influ- encer) on an authentic, casual platform (Instagram). When an influencer recommends a product or service on their channels, it can come across as a trusted recommendation from a friend. So it’s a great way to raise awareness about a new product line or campaign you’re running. PRO TIP It’s important for both influencers and businesses to disclose their partnerships and sponsored Instagram posts according to the FTC’s guides. Currently, the only FTC compliant hashtags are #sponsored and #ad. However, you can also disclose your partnerships by using a unique partnership hashtag like #YournamePartner.” Later & HubSpot 21PDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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