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BOOSTED POSTS ARE BECOMING THE NORM With organic reach on the steady decline, it’s becoming a lot harder for businesses to achieve a high amount of engagement on their posts without any kind of paid support or strategy. That’s why more and more businesses are boosting their regular Instagram posts to reach a wider audience. While regular Instagram ads have been around for a while, they do require a small level of expertise to get started. Running your own Instagram ad campaign isn’t that difficult, but it can be intimidating to many business owners who haven’t done it before. The good news is that boosting Instagram posts is super easy! You don’t need to create complicated Instagram ads in Facebook business manager like you do for other ad types. All you have to do is create an Instagram post like you normally would and then hit the “promote” button once it’s live. Instagram already pulls in a “similar audience” that you can share the post to, or you can easily create your own audience in the app by choosing an interest, age range, and genders you want to promote to. Once your post has been boosted, it appears in the feed like a regular post, the only difference being the “sponsored” notation at the top and the call-to- action button. 27 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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