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INSIGHT With the new Instagram Insights API, you can expect more robust Instagram Analytics tools to come in 2018, like Instagram Stories Analytics, and you won’t be limited to viewing your analytics in the mobile app. Tracking Your Instagram Success In order to be successful with Instagram marketing in 2018, you need to really understand your audience and content performance. In other words, you need to start tracking your Instagram analytics. Of course, diving into your Instagram analytics means more than just finding out which photo, video, or story performed best. Truly understanding how your content performs -- by tracking key metrics over time -- is invaluable to develop- ing a robust content strategy for Instagram. For example, if you’re running an Instagram account for an ecommerce busi- ness, you may want to investigate how different product photos perform against each other. By tracking engagement data such as likes, comments, or clicks, you’ll have a clearer understanding about which type of product photos perform best. Whatever your goals, tracking your Instagram analytics will allow you to better understand your audience’s wants, improve your content, and ultimately drives more traffic and sales. Later & HubSpot 28PDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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