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INSTAGRAM STORIES ANALYTICS Despite its growing popularity, few businesses are tracking and measuring the performance of their Instagram Stories. It could be that story engagement simply isn’t as tangible as referral traffic or follower count. But in any case, establishing clear goals and KPIs for your Instagram Stories content is import- ant if you want to get the most from the feature. Start by switching to an Instagram business profile for more in-depth metrics. Along with impressions and reach, you can also track your Stories’ exits and replies from the past two weeks. And if you have the ability to add links to your Instagram Stories, we recommend using a third-party tool to track your clicks separately in Google Analytics (Instagram Insights doesn’t currently track URL clicks on Instagram Stories). 30 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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