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Growth Strategies for Businesses on Instagram Now that we’ve covered some of the more important aspects of Instagram for businesses, let’s look at three tried-and-true strategies for businesses to grow their accounts. 1 CREATE AN INSTAGRAM HASHTAG STRATEGY Instagram hashtags became a controversial subject in 2017 thanks to the “Instagram shadowban” that essentially hid users posts from showing up on hashtags. If you were using the same 30 hashtags over and over again, Instagram would indicate this as “spammy” behaviour. But Instagram hashtags are still an effective way of getting more eyes on your content, and creating a solid Instagram hashtag strategy should also be a top priority for any business that wants to get more engagement on Instagram. It’s important to think of hashtags like categories. Where do you want your Instagram post to show up? If you’re an ecommerce business that sells sunglasses, it makes sense to use relevant hashtags that expose you to Instagram users who might be interested in buying your products. In other words, you need to choose hashtags with a purpose. Instead of tagging posts with general hashtags like #love or #happy, choose hashtags that describe your business, the purpose of your account, your target market, and your location. Learn how to implement an effective Instagram hashtag strategy with Later’s Instagram Hashtag Strategy Guide! 31 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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