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3 USE INSTAGRAM STORIES HIGHLIGHTS TO CONVERT VISITORS INTO FOLLOWERS The new Instagram Stories Highlights feature is perfect for introducing your potential followers to what you’re all about! Think of each highlight as a mov- ie trailer for your business, products, or services. Highlights give you an opportunity to court new followers with your best content, and give them a sense of what they can expect and what your busi- ness is all about. Plus, by optimizing your Instagram Stories Highlights, you can even make sales straight from your profile from people who aren’t even following you! It all comes back to creating an engaging Instagram profile. Your goals with Highlights (as with your Instagram bio and feed) is to entice new visitors to hit the “Follow” button. By creating great Highlights that show off your brand appeal, you can easily convert new visitors into followers! 33 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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