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2 RUN AN INSTAGRAM CONTEST OR GIVEAWAY Running an Instagram contest or giveaway is a fun and easy way to promote your business and gain exposure on Instagram. If you’re looking for an effective Instagram contest idea, try partnering with another business or influencer. It’s a great way to promote your Instagram contest to both of your audiences, and also share each other’s followers. Start by looking for a cool business to partner with, and then organize a 3-5 day giveaway where Instagram users are rewarded with prizes for following both accounts, and tagging their friends in the comments. Here’s a quick breakdown of our proven Instagram contest formula: 1. Partner with a brand or influencer with a similar target market and audience 2. Choose a prize that gets your community excited 3. If you’re partnering with an influencer, have them host the contest on their account (if you’re partnering with a brand, you can determine the best account to host the contest) 4. Create clear rules: to enter, follow @youraccount and @yourpartner and tag X # of friends in a comment 5. Run your contest for a short period of time: no more than 5 days, ideally 2-3 days Once the Instagram contest is over and you’ve selected a winner or winners, you should see a massive boost in your Instagram followers -- but that doesn’t mean your work is done! You need to pay attention to your new followers and make them feel like they’re a part of your community. Otherwise, you risk losing them. 32 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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