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As of a bachelor’s thesis, this is the final study for a long and well-done path in the past 4 years of University. This will support further study or job-hunting process as it will stand nicely in the CV or forever memorable and beneficial for the student. Choosing marketing as a specialization, this thesis will be the first professional masterpiece papers that I am putting a lot of effort into it. I expect knowledge, experience and eventually but most im- portantly, motivations and lessons along the process of this thesis. My professional career will have a nice beginning starting with this academic but practical study. 1.2 Project Objective This thesis aims to attract more customers internationally by having a solid Instagram marketing strategy, which results in stronger brand of Valona Design. The project objective can be worded as Instagram strategic plan as an asset to make Va- lona Design better-known while going internationally. Table 1: Project tasks PROJECT TASK 1 PROJECT TASK 3 PROJECT TASK 3.2 PROJECT TASK 4 PROJECT TASK 6 Establishing the theoretical framework for Social Media Marketing. Designing Instagram marketing plan. Designing principal of visualization Presenting the calendar to Valona Choosing analytic tools to measure success PROJECT OBJECTIVES Instagram strategic plan as a key asset to strengthen Valo- na Design brand in the international market. PROJECT TASK 2 Analyzing current situation with Valona Design’s Instagram. PROJECT TASK 3.1 Designing basic marketing plan PROJECT TASK 3.3 Making content editorial calendar PROJECT TASK 5 Finalizing the calendar PROJECT TASK 7 Evaluating the outcomes of the plan and the project. The overlay matrix, which is attached at the end of this thesis (Appendix 1), presents the theoretical framework, project management methods and outcomes for each project task. Briefly speaking about the project management of this thesis, the first step that has been already done is to find out which professional sources to rely on and build up a model for the thesis’s theoretical framework. Secondly, with the base of theoretical framework and the help from Valona Design, current analysis of Valona Instagram account will be carried out. Thirdly, after finding the strengths and weaknesses, the next phase is to design a principle of visuals and content marketing plan in order to complete the content editorial 2PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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