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calendar throughout the year for Valona design, the method here is to create ideas based on the Instagram branding model and the current analysis in order to find out the best among the best. By presenting the draft to the commissioning company, a feedback col- lection will be made in order to complete the final content editorial calendar. After gaining feedbacks, adjustments are made to prepare for the final version of the content calendar. Choosing the right analytic tools will also be of importance for Valona. And finally, evalua- tion, experience gain and debrief of the whole project will be discussed critically and care- fully to give an overview of the whole process. 1.3 Project Scope This thesis study will focus on Instagram marketing strategy and making a content calen- dar in cooperation with Valona Design. Therefore, other social media channels like Face- book or YouTube will be excluded in this thesis. There will be study on the strategy, con- tent and visual marketing, Instagram tips on how to get more followers and Instagram- related tools like hash tags, tags and geography analysis. Overall, this will focus on brand- ing, answering the question: How to make the brand stronger with the help of Instagram? Other aspects such as inbound marketing, offline marketing will not be included in this study. Moreover, calculations on measuring ROI will not be discussed as well. A total complete and fixed calendar for content will not act as the final outcome. However, a plan and suggestions will be carried out and experimented together with Valona Design to find out what works best. 3PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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