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3 Valona Design Instagram’s analysis This chapter will analyze the Instagram account of Valona Design in depth, in order to create a strong, creative and suitable marketing content calendar. Valona Design Insta- gram account was first created and posted a photo on May 25th 2015. After a year, the current posts of Valona are around 200, followers are nearly 2800 thousands. Most of the photos are the professional product photography. Details of analysis will be discussed in the following chapters: visuals and content. 3.1 Valona’s Instagram visuals First of all, Valona’s key customers have a wider age range, says, from 18 to 40 years old. However, the product of Valona itself is not for everybody’s style. It is more of a minimal lifestyle but still interesting enough to attract those who are not following minimalism. In fact, followers do not have to be absolutely Valona’s style, but they can “like” it. Therefore, the visuals are important to make people follow the brand. Figure 13: Valona Design Instagram profile and Valona’s tagged photos. (Screenshot) Based on the visual identity elements (figure 6), Valona Design has a strong profile. First of all is the logo, it is a great combination between the symbol and the brand name. Color is light woody yellow with the white background gives the Nordic feeling. The logo as a profile photo is a great choice. The name speaks for itself. “Valona” is the brand name which is a lovely, suitable for all ages, easy to pronounce name and has so far no contro- 25PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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