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versial meanings in other languages, the word “design” adds more perspectives of the company to the audience saying that it is authentic and artistic. The first line in the profile showing the name of the CEO. This gives the true feeling of a small self-owned personal brand. The tagline is simple yet informative: “Wooden crystals/jewelry/modern himmeli. Designed by Elina Mäntylä. Made in Finland. Inspired by nature”. It is, in fact, simple but not quite interesting. The website link is direct to Valona’s main webpage. It is clear but Valona cannot track the traffic from the people who click the link via Instagram. There are no emoji or hashtags showing in the tagline profile. Those are not necessary but will add up a bit dynamic sense to the profile. The graphic style is somewhat simple, pictures displayed in the feed are in its right size, not Instagram square size. The size is not consistent; therefore, the way Valona puts the order of pictures might not be the best presentation. However, the photos are not much filtered and the color palette includes white, product’s color and black. As scanning through the feed of Valona, it is somewhat shown that the color of photos is put based on the feeling of the season. In another words, Valona chose photo with the color that is related or is revealing the feelings of different seasons. Figure 14: Valona’s Instagram feed from Christmas season, winter and spring (screen- shot) From left to right, the photos on Instagram feed represents the season feeling. Warm color during holiday season, blue and dark color brings the cold Finnish winter sense and bright color for fresh and bright spring feeling. It definitely brings interest and artistic idea to the followers of Valona. Moreover, using filters are not the primary choice and Valona is fond of natural light as if it is inspired by nature. In addition, in the section photos of 26PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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