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Figure 15: Most liked photos on Valona’s Instagram from Iconosquare (Screenshot) As seen in the screenshot, most liked photos are landscape, decoration, and interior, pro- fessional closed up product photography, sneak peek photos and lifestyle (products with another big brand’s product). The color is mostly black, white and the unique light woody yellow. Figure 15: Most commented photos/videos on Valona’s Instagram from Iconosquare (Screenshot) The most commented are the videos in collaboration with my team in one of Haaga-helia specialization course. Then the closed up, sneak peek products, professional product photography. In the most commented post, there is a CTA at the end which is really good: “Tag a friend whom these wooden diamond earrings would fit perfectly.” To sum up, the table below will point out the advantage of Valona’s account and the lack of it. 28PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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