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@valonadesign, there are not many of photos from the customers, they are mainly from Valona itself and the blogger of interior design @maya_sa_. The table below will sum up the strengths and weaknesses of Instagram visuals. Table 3: Strengths and weaknesses of Valona Instagram’s visuals STRENGTH Diverse style of photos Collage and minimal style is on point 3.2 Valona Instagram’s content WEAKNESS No emoji or hashtags in the tagline Colors are not much consistent or styled Strong logo and brand name Tagline is not interesting enough. Slogan is missing Products photos look professional Photos are displayed in different size and not on purposed order Styling through seasons Filters for photos are not taken as ad- vantage There are concerns about content such as, type of media that will be posted, type of photo that will be posted and the purpose. There are many medias that can be posted through Instagram: singular photo, short video (15s) and long video (1 minute), GIF photo (the graphic interchange format) or medias made from the built-in apps from Instagram like Boomerang or Layout. The photos could have various kinds: singular product photo, a collage photo of many photos, an overhead shot of artistic random things collage, a close- up lifestyle photo, photo with human, photo of landscape and travel, and so on. Adding more to the various types of what content Valona posts to Instagram will eventually add more value. At the moment, based on Figure 9, Valona Design Instagram account has touched each and single aspects of brand story for content marketing, but not quite fully. The contents are unique because the product itself is unique, it is trustworthy since it is verified and linked to the shop Madeby.fi where Valona sells their products in Helsinki (but not in all posts). The authentic and value showing is not as strong as it can be done. However, there are certain CTA in some of the posts such as asking questions, suggesting to tag someone. The AIDA model is applied but not to the fullest. The five elements of a sharea- ble image exist on Valona’s Instagram, again, not at its best. Below are the contents that are most liked, most commented (screenshotted from Valona’s account on Iconosquare). Iconosquare, formerly known as Statigram, is used-to-be free Instagram analytics platform where social media professionals can find related data around their accounts (The Santy 09 June 2015.) 27PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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