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the description to look exactly like in the screenshot, it should be written in the note sec- tion in mobile phone or other typing format and then copy paste to the description box, then it could work on Instagram. All in all, emoji or hashtag might sound or look at first unprofessional and not suitable for business; however, according to Simply Measured – a social analytics firm, brands are using emoji in 35% of all brands’ caption and they are blooming more than ever. It is time to adjust to be fit right in the social platform that the brand chose. Instagram is all about photos, emoji and hashtags. It will be explained more in the next subchapter as well as some suggestions for a set of suitable emoji and hashtags that Valona can frequently use and reuse. The visual curator is, in another word, an image sharing strategy for Instagram. First of all, concerning the timing, based on a free trial’s report on Simply Measured platform, top day for engagement is Wednesday and at 2:00 AM. However, it was recorded just for a 2- month period of time, therefore it might not be the best option. According to Iconosquare, the most engaging photos are usually posted at 3 to 10 pm in Finnish time zone. The first three most engaging photos were all posted around 10 pm. Therefore, the best time to post is around 3pm- 10pm, if the post is tailored for Asian markets (GMT+7/9) then the best time should be in the afternoon from 1p.m to 5p.m and after that the post will be mostly for European market (GMT+1/2/3) and American (GMT-7). Concerning the frequency of sharing images, posting every day is not necessary with this amount of followers the brand currently has. That might cause the loss in interest for the followers. For Valona Design where the images are usually professional photographed or carefully selected, it is wise to post from 2 to 3 photos (or other types) in a week, 3 to 5 photos in times of campaign. The type of image Valona would share concern both in visu- als and contents. It will be colliding with the images that Valona has built up on Instagram but with more varieties and new ideas. They will be explained carefully in the next chapter as well as the chemical X. All in all, in this subchapter, a basic idea of what Valona should change on Instagram is discussed. Emoji and hashtags are emphasized in usage, tagline and a trick to track the website link is also added. Timing issue was analyzed through the social media analytics Iconosquare and Simply Measured. In a wider view, Valona would not change into a total- ly new account but more the same image the brand already has, with variations. 32PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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