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4.2 Principle of visuals In this subchapter, ideas that are suitable for improving visuals of Valona will be discussed in depth. The idea of emoji and hashtags will be explained and the principle of color style will be of concern. 4.2.1 Emoji and hashtags As explained briefly in the previous subchapter, emoji and hashtags are growing strong and more visible than ever on Instagram. Even emoji itself can be hash tagged. According to Instagram industry report 2015 by Simple Measured, the most engaging icon is the heart shape and the most used hash tag words are #thisisboss and #pictureoftheday. Emoji were in use in 890 captions and 5596 hashtags were included in brand captions which associates to 2.5 hashtags per brand posts (Simply Measured 2015, 5.) Hence, using emoji and hashtag strategically is also a great way of improving the visuals of Valona’s Instagram as well as dragging more followers to the site. The emoji used for the Bio (Instagram profile section) were suggested in the previous subchapter. However, in each post’s caption, in order to make use the most of emoji, whenever putting an emoji, put the hash tag before. This makes the post to be more visible on Instagram and drags more people to explore the Valona account. There are certain emoji that are mostly suita- ble with Valona brand and were chosen from the top 100 most popular emoji hashtags on Instagram: 33PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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