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4.3 Valona’s content media Due to the fact that marketing team in Valona has just only the CEO, this subchapter is created to suggest the easiest solution to create various and suitable types of media on Instagram for Valona. Valona has only made used of photo and video media on Instagram. There are some oth- er options such as: - Boomerang: an app from Instagram that creates fun and attractive photos looping back and forth - Layout: also from Instagram that usually creates collage of photos. - GIF (graphic interchange image): can be posted as video format to Instagram. This usually uses short duration video of images. - Video: o AttheendofMay2016,Instagramupgradedavideotimeframefrom15 seconds to 60 seconds. o Slow-motionvideo:avideowithlowerspeedthannormal,itisusuallyused to show the details of the product or the impression. o Stop-motionvideo:avideoincludesmanycontinuousphotosofanaction, scene, and paintings in order to tell stories or show impression. This kind of video creates fun feelings. Mentioning about Boomerang and Layout or GIF image, this can be a change for Valona Design, adding more angles of creativity that can be come up with. However, they are mostly targeted for the young people who love to have fun moments, those mentioned media will rather be temporarily and occasionally posted on Valona’s Instagram. After the promotional video for Instagram was released, it is undoubtedly the main style that Valona would be following throughout the year. In autumn 2015, I participated in a team work un- der the course Creative corporate and marketing communication to produce a promotional video for Valona Design. The work gained a huge success over the teachers and students and also on Valona’s social media. The video has been so far the most commented post on Instagram. It also received a lot of likes and engagement rate on Facebook and other sites. The idea of the video is to shoot the impression of the jewelries. By combining the color of nature and the color of each earrings or necklace, the feeling of being closed to nature was created. Soft music, a bit slow motion effect was added to the video makes it touch the audience’s sense of gen- tleness, lightness and peacefulness. It was exactly the story of Valona Design. Not only did it show the unique true value of Valona Design, it also brought the real image of the jewelries (no color effects were added to the video), and touched a bit of diversity (five models have different hair and skin color.) 39PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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