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Figure 21: Valona Design Instagram video gained 382 views (Screenshot) The second video on Instagram for Valona gained 382 views and nearly 70 likes and 15 comments. In the short video, a Finnish blond girl wears the wooden crystal earrings that matched with the color of the trees and the lake in the background. In other short clip, the color of jewelries goes with the nature object such as: green of moss, light yellow birch tree, yellow leaves branches. Needless to say, beside photos, short slow motion impression video would be chosen to be the main media that Valona follows that reflects Figure 9 on how to tell the brand story. In order to deliver the most widespread brand message about value, uniqueness, trust- worthiness and authenticity, content marketing matrix is made to categorize ideas into three ways of customer communication discussed in the subchapter 2.2.2. 40PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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