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5 Product presentation to Valona Design Elina Mäntylä, who has been an entrepreneur and artist in arts and crafts for 10 years, is the one and only interviewee in this feedback’s session. She has 17 years of teaching experience. Also, it has been almost 10 years when she decided to be an entrepreneur and the idea of Valona was created. As mentioned before, she is self-employed in Valona, which means she is the only one who takes care of marketing activities of Valona Design. Therefore, her opinions on the content marketing calendar and all the findings above are the most valuable ones. A one-and-a-half-hour interview was carried out on Thursday 16 June 2016 in a coffee shop in Hakaniemi market hall. At first, a brief introduction of the thesis framework was told. Followed up was the presentation of the analysis and the marketing plan, with the detailed look on the content marketing calendar in an Excel file attached at the bottom of this thesis. In the end, a list of interview questions was asked accordingly. These ques- tions are listed below together with its answers. Table 6: Interview questions and answers Question Framework Answers 1. Based on the principle of visuals for Valona Design, which ele- ment do you think is the most important for Valona? Figure 6: Instagram visual identity elements & Visual content continuum Graphic style and the logo are the most important ele- ments for Valona Design. Because those are the first things to be judged when followers click the Instagram feed 2. From suggested pro- file description to emoji and hashtags, what do you think is well-created and can be applied according- ly? Instagram marketing plan and the power of visuals (sub-chapter 2.2.4 and 2.2.1) She agrees with the crea- tion of emoji and hashtag since she is now more aware of it becoming popu- lar and beneficial. The bit.ly link is definitely worth a try. A CTA containing ‘’click here to shop and explore’’ is a really good idea. 3. What do you think about the color pal- ette/Instagram feed style that Valona is currently using and the new idea suggest- ed in the picture? The power of visuals (sub- chapter 2.2.1) As tried the different style of color in different time of the year, she agrees with the findings of trending color by Pantone and of course the color variation website app is such a useful solution. 4. Do you agree with the content marketing ma- trix? 5. Have you heard about To tell the brand story (sub- chapter 2.2.2) To tell the brand story (sub- 46 Really detailed and gave a different but wider view on marketing for Valona She used Layout from In-PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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