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different types of me- dias that can be post- ed on Instagram ex- cept for video and photos? What do you think about the sug- gested ideas? chapter 2.2.2) stagram but hasn’t heard about Boomerang and VSCO or other suggested tools. She thinks that Valo- na should have more varia- tions of medias as well. 6. How well do you agree with the topic editorial inventory? Topic editorial inventory (sub-chapter 2.2.5) She totally agrees. 7. How would you evalu- ate some of the new ideas for marketing such as: (showing dif- ferent content ideas)? Do you think this will make the followers buy the products? Figure 9: 12 common buy- ing triggers found on Insta- gram (sub-chapter 2.2.3) After showing different ideas such as monthly trend guide, a throwback Thurs- day, giveaways, minigame, etc. She pretty much agrees with the ideas. However, the implementation might be hard because she is the only one managing. 8. About the audience or the community of Va- lona Design on Insta- gram, what do you think of key influenc- ers on Instagram? Are they important? Community (sub-chapter 2.2.3) More bloggers are definitely must thing to do. However, since the budget for paying was not high therefore chal- lenge might be occurring 9. Altogether, from a wider view, do you agree with the Insta- gram branding frame- work or marketing strategy that I built for Valona? Figure 6: Social media branding ‘’Now I feel like the energy and motivation for Insta- gram is coming back to me’’ 10. Do you have any oth- er suggestions on ad- justing the content marketing calendar in general? The only thing might be missing is that Valona will have 10-year celebration in July the 6th. And the video of ‘’How to make a Himmeli decoration’’ for the website. After more than one hour of discussing and exchanging ideas, I received recommenda- tions and ideas for adjusting the calendar. For Valona, Elina was pleased to receive such information and idea about Instagram. She believed that with Instagram, Valona can be- come more well-known in the market. The result of the presentation and interview are best shown in the Valona’s Facebook post as below: 47PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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