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Figure 23: Screenshot of Valona’s Facebook post about the meet-up. Furthermore, even though the thesis will finish with the content calendar as the result, Elina is more than welcome to implement my presented ideas in the time ahead. First is the short Instagram video on how to assemble Himmeli decoration, which will be shot dur- ing the last week of June. Second is the photo inventory for upcoming products. I will re- ceive earrings from Valona (both old and new ones) and bring it during the travel trip around Europe with the purpose of creating as many IPhone photographs for Valona De- sign’s Instagram as possible. This will act as a creation of the hashtag #valonastyle and also as a testing period for all the emoji and hashtags that have been suggested. Altogether, with the frame and template I have created for the content calendar and the topic inventory, Valona is believed to deliver more suitable and valuable content on Insta- gram in the future. Later on, so as to measure the success from the content marketing on Instagram, the next chapter provides some of the most leading website and mobile appli- cations for social media analytics. 48PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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