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6 Recommendation and evaluation 6.1 Social analytics tool to measure success Setting up a social media channel is easy, running it smoothly is not easy and measuring the success or failure of it is definitely not simple at all. In fact, it requires a lot of effort and understandings about the best social analytics tools that are suitable with the company. Beside Iconosquare and Simple Measured that has been mentioned in the previous post, this analytics website is another option for Valona in the future. However, it is not free, the price is 79$ per month with advanced features and benefits. There are some features that are actually suitable for Valona Design from Social Insights: - The information and numbers are available for: total followers, follower growth, fol- lower change, followers gained, followers lost, average daily change, percent change, number of posts, interactions post, engagement rate, profile engagement rate, total posts, total likes, total comments, average likes per post, average com- ments per post, best time to post, post types, most engaging post types, top photo filters, most engaging photo filters, top video filters, most engaging video filters. - Also it allows more people to monitor and link other accounts. - It shows to best time to post based on the previous posts’ performances - Every new month has new feature This social analytics tool seems to have a lot of features and useful information on manag- ing Instagram. Another one is Hootsuite, it works just like Iconosquare, Simple Measured and Social Insights, except for the feature of scheduling to post. However, since it is not free and Valona Design does not require such heavy work for Instagram at the moment, the site is more suitable for the future. Instead, there are other tools which can help Valona Design handle the account easier. Below are the tools that align with the content marketing ideas: - InstaFollow: this is a mobile app that provides information for the followers’ base. For example, it allows to track followers who are not following back. Track new fol- lowers and unfollowers. It is to keep track of the followers and as a result, it re- flects on the performances of the post. - Instagetter: it allows users to download the best quality photo on Instagram to mo- bile. It makes the regram with the hashtag #valonastyle a lot easier. In conclusion, as a young Instagram brand with self-employed CEO, the help of those mentioned tools and the photo editing application suggested in the previous chapters is believed to help Valona Design monitor Instagram in the most efficient, convenient and economical way. 49PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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