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References Angulo, N 18 March 2016. How marketers can leverage the emoji trends. The marketing dive blog. URL: http://www.marketingdive.com/news/how-marketers-can-leverage-the- emoji-trend/416289/. Accessed: 28 May 2016. Baer, J. 2016. Here is the difference between content marketing and social media. URL: http://www.convinceandconvert.com/social-media-strategy/heres-the-difference-between- content-marketing-and-social-media/. Accessed: 03 May 2016. Diamond, S .2013. The visual marketing revolution. 26 Rules to help social media market- ers connect the dots. Pearson Education, INC. Indianapolis, Indiana, United States of America. Elliott, N. 29 April 2014. Instagram is the king of social engagement. Forrester Blog. URL: http://blogs.forrester.com/nate_elliott/14-04-29- instagram_is_the_king_of_social_engagement. Accessed: 28 April 2016. Emarketer 2015. Number of companies using Instagram nearly double next year. URL: http://www.emarketer.com/Article/Number-of-Companies-Using-Instagram-Nearly-Double- Next-Year/1013122. Accessed: 6 March 2016. Fyson, C. 22 October 2013. Tips and tools to find key influencers in your industry. URL: https://www.koozai.com/blog/social-media/find-key-influencers-tips-and-tools/. Accessed: 14 May 2016. Internet Live Statistics 2016. URL: http://www.internetlivestats.com/one-second/. Ac- cessed: 6 March 2016. Lehotská, E. 14 September 2015. Color 2016- we know the trend of fashion color for spring/summer 2016. URL: http://www.hair-hairstyles.com/colours-2016-we-know-the- trends-of-fashion-colours-for-spring-summer-2016-54040/#.V1v8huZ94xE. Accessed: 1 June 2016. McGurk, S. 06 November 2014. What is social media engagement and why it matters to your business. The Fusion farm blog. URL: http://blog.fusionfarm.com/what-is-social- media-engagement-and-why-it-matters-for-your-business. Accessed: 28 March 2016. 51PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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