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6.2 Evaluation and discussion The theoretical frameworks have been developed to be up-to-date and reliable in assur- ance with the knowledge from marketing specialization courses taken in Haaga-helia Uni- versity of Applied Sciences. The study of majority of books used as references in this the- sis includes academic findings and latest models and theories. All the references are new, mostly dating back to the oldest one, which is 2012. The experience and research on Instagram has been carried out by a great amount of time of observing and testing different tactics and tools on Instagram. My years of experi- ence on Instagram are equal to the available years of Instagram. Moreover, the thesis process has been a three month full of expectations, good and bad reality results, an ex- treme self-study and most of all, self-management. Beside the main interview or feedback sessions, there were several emails from the CEO of Valona Design and me in a huge effort of improving knowledge about Instagram in business. All emails exchange, interviews and discussions have been handling with care and responsibility. Both parties are happy with the result and future benefits from each other. Valona will have me as an ambassador for Valona Design by taking care of new jewelries’ launching program. As for me, I will have a chance to try on, test out and create photos and videos, or in other words, content marketing ideas for Valona Design during the time I am still around in Finland. Furthermore, both parties are discussing about the opportunity of bringing Valona Design to Viet Nam market, another international step to reach further. Longer relationship is absolutely confirmed. 50PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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