PDF Publication Title:
Text from PDF Page: 030
individuals might not give an accurate representation of all users on TikTok, however, it may lay a foundation for research to come. As previously discussed, the platform lacks research, and thus it is hard to guarantee replicable results when the researchers are pioneering a new area of research. Moving on, Saunders et al. (2019), stated that the credibility of the interview may be enhanced by providing the interviewee with meaningful information and themes regarding the interview. Thus, the interviewers highlighted the relevance of the research to participants before the interview started. For example, due to the occurring pandemic the interview candidates were mainly gathered based on the researchers’ network, to find appropriate candidates for the study based on the different criteria discussed earlier. The researchers had a relationship to nearly all candidates, if not directly, indirectly. This might have affected the credibility in the answers, based on a pre-assumed willingness to contribute to the study. On the contrary, not having a relationship with the researchers in advance may have contributed to candidates not feeling comfortable enough during the interviews and thus answered in a way they thought would be most appropriate. In general, since some of the questions are very personal, participants may cop out by not revealing personal information in an attempt to save face. Besides the 16 individuals who constitute the basis of the empirical material may not provide an accurate representation of the general user motivation on TikTok. This is partly due to their difference in age, where the youngest interviewee was 12 and the oldest 25. The researchers strongly believe that investigating the full spectrum of Gen Z’s is the most appropriate way. However, to do so, a sample consisting of 16 individuals is assumed to not be big enough. Lastly, examining underlying motivation is complex and the researchers experience that some of the questions might have been hard to answer, especially for the younger candidates. To respond to the shortcomings of the younger participants' limited vocabulary, the researchers also included a simplistic version of the question in order for the participants to fully grasp what the researchers were asking. 3.3.3 Transferability Transferability describes the degree to which empirical findings may be applied to similar contexts (Collis & Hussey, 2014). A high transferability of a study allows for generalization across contexts. As qualitative studies tend to use small sized samples, as done in this study, a highly specific 30PDF Image | It’s time to TikTok
PDF Search Title:
It’s time to TikTokOriginal File Name Searched:
thesis-tiktok-motivations.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |