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context will negatively affect the generalizability. As previously discussed, since the researchers are pioneering a new area of research, this limitation is hard to address. While this is a common limitation of pioneering research, it is important to consider. Furthermore, all participants were Swedish, which also affects the transferability towards other population’s motivations. The researchers cannot guarantee that individuals from a different country and culture have the same motivations. While the researchers employed open-ended general questions about the participants' motivation, the fact that many of the questions were based on the theoretical framework of UGT directly affects the transferability of the study. In addition, as motivations are understood in the light of UGT on the platform TikTok, the transferability of the findings become limited in terms of transferability. The findings may only be viewed for what they are and in the context they have been placed in. 3.3.4 Dependability Dependability has been referred to as the stability of findings over time in previous research (Bitsch, 2005). Dependability investigates if the research process is systematic, rigorous and well- documented (Collis & Hussey, 2014). To be dependable, one needs to involve participants to evaluate the findings, interpretation and the recommendation based from the empirical data gathered. This is done to ensure that the findings are supported by the source of information used (Cohen et a., 2011; Tobin & Begley, 2004). To establish dependability, integral processes needs to be implemented as an audit trail, a code-record strategy, stepwise replication, triangulation and peer examination (Ary et al., 2010; Chilisa & Preece, 2005; Krefting, 1991; Schwandt et al., 2007). To increase the dependability of the research, all interviews were recorded and transcribed. As discussed in the data analysis approach, the data was initially interpreted individually by each researcher to later be able to triangulate the findings with one another and the participants of the study. Peer examination was done by utilizing other researchers during the process to ensure probing of all parts of the research. During each step and meeting of the research, meeting minutes were taken in a document only visible to the researchers to ensure the existence of records of activity. As discussed in the frame of reference, the nature of social media is that they rapidly change, thus the dependability of the findings may be difficult to guarantee over time. The merger of Douyin and Musical.ly speaks to this, one cannot guarantee that the essence of the platform will be the same over time. However, given its lifetime as ‘TikTok’, not much has changed, and may 31PDF Image | It’s time to TikTok
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