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not for the foreseeable future. Additionally, the newness of the platform, and the associated importance in user’s life will most likely change gradually and thus the users of tomorrow may see a greater acceptance towards behavior that may not be socially accepted today. 3.3.5 Confirmability Baxter and Eyles (1997), refers to confirmability as to which degree the results of a study could be confirmed, i.e. be trusted by other researchers. Korstjens and Moser (2018) discussed the importance of securing the inter-subjectivity of the data and thus letting the interpretation be grounded in data and not the researchers own viewpoints. Confirmability has as a general purpose to establish the understanding of the findings not as parts of the researcher’s imaginations, but solely derived from the gathered data (Tobin & Begley, 2004). Yet again, to avoid the researcher’s interpretation bias, any interpretation or conclusion were confirmed with the relevant participant to make sure that any extrapolation was not based on the researchers own viewpoints. Previous research as Bowen (2009), Koch (2006), and Lincoln and Guba (1985) claims that confirmability is accomplished by utilizing an audit trail, reflexive journal and triangulations. These three were all systematically implemented by the researchers. Triangulation does also affect the confirmability of the study, and thus it was deemed of high importance that the researchers proceed with the initial independent analysis of the findings to prevent personal biases. 4.0 Findings The following section will present the empirical findings gathered through interviews. Initially a brief background of the participants is presented followed by a comprehensive presentation of their motivation to participate in #challenges on TikTok. 4.1 Participants’ Background The average age of participants was 20 years old. A majority of participants used the app regularly and spent approximately 30-40 minutes on the app each day, in the afternoon and evenings. 13 out of the 16 participants used TikTok mainly to scroll the For-You page, to like other users’ videos, to share fun videos with their friends on other platforms and to follow fun accounts. For a complete list of participants' engagement frequency and demographics, see Table 3. No participants had a 32PDF Image | It’s time to TikTok
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