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fun motivator. In addition, findings showed that participants also used the app to pass time, as another expression of entertainment. In line with the social aspect, many participants describe creating #challenges together with someone as a boost in motivations based on elevated entertainment. Building onto this idea, seven participants highlighted the increase in fun based on simply doing a #challenge with another person. For P15, the competitive aspect of doing a #challenge with someone adds a ‘competitive fun’ element to the participation. As for the relevance of #challenges, P4, P6 and P15 said that they do not really mind if a #challenge is trendy, old or requires an investment, what matters is if the #challenge looks fun, thus for some participants, the factor of fun supersedes the importance of relevance. The researchers also wanted to discern the difference between the process of creating content being entertaining or watching the content being entertaining. While many participants wanted the #challenge to be entertaining to create to even consider, it was also highlighted in a few interviews that the two are not mutually exclusive, but rather that something that is fun to create is fun to watch. However, the initial was a bigger motivator towards creation while the need for the latter was associated with other motivators such as ‘Personal Identity’ and ‘Socializing’. Creating content with the primary goal being that it was entertaining to watch, was often seen as a bit off- putting as it was seen by P7 as an attempt to ‘become famous’: “I don't want to become famous on TikTok, and then it's more important that it is fun to do, because otherwise I don’t have any motivation to participate. Otherwise you are doing it for views, and I don’t go for that level” 4.2.2 Socializing TikTok has shown to be present in the majority of the respondent’s social life, as it is often used to share videos with friends. The app was mainly downloaded due to curiosity of its presence in their social circle. Furthermore, the majority of the respondents also said that if a friend had participated in a #challenge before, it would be an integral motivation to engage themselves. For this group, four themes were identified: not feeling undisclosed, easier to participate, social 35PDF Image | It’s time to TikTok
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