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competitiveness, and those who agreed without leaving any specific cause. However, the effect a friend has in motivating is somewhat contradictory since one person says that it has the opposite effect and three people said that it could contribute, but not be the prominent motivator. Although, if a #challenge would include friends, the majority claims that the motivation to participate would increase, since it becomes less embarrassing. Additionally, it was found to become more motivating if a #challenge engaged a group of friends. Furthermore, TikTok has been expressed as a platform where the elder spectrum of the Gen Z feels like they do not really belong. This is exemplified by P5: “I think that it is like I’ve said, our generation does not belong on TikTok, but it would feel more okay if I did a #challenge with a friend. The social risk would decrease”. Participant 3 further elaborates on how the platform's reputation of being cringe and loaded with embarrassment increases the need of socializing with others, as a way to create social security. While social security is increased when you are with friends, its roots lie in the personal identity of the users and shall thus be attributed as such. Participant 12 says that she does not feel secure enough to produce and publish content on the platform. Socializing has thus become an integral factor in conquering her demons, exemplified by: “Yes! Because for me, who is a pretty insecure person, I would like to do things with others who are more confident than me. Then it would be more fun for me. I feel safer when I have someone with me, than if I were to do something alone” There were some contradictory opinions regarding if a trendy #challenge leads to greater engagement than an old. Participant 1 claims that ‘trendiness’ creates sort of a community which can decrease the mentioned embarrassment that is correlated with TikTok as a platform. Staying up to date on trends was a way for participants to stay socially relevant and not be left out in the community. Additionally, P11 claimed that if a #challenge would have been trendy at the time it would decrease her/his motivation to engage in a #challenge, unless it was a trend in her group of friends. 36PDF Image | It’s time to TikTok
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