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4.2.5 Status The findings suggest that even though a lot of the older segment within Gen Z has TikTok, they will not disclose that they do to their friends as they think it is awkward. A majority of respondents will not create or post content on TikTok because it is cringe, even though they think it looks like fun. Status becomes important in the context as the maintenance of one's social status prevents users from engaging in the public creation and posting of content. It is seen as a lame or cringe activity and thus a threat to their social status. However, if participants were to post a #challenge, a majority of participants strongly prefer to take part in a trendy #challenge rather than an older one as P16 stated “If you are two weeks late, you will be seen as a loser”. Furthermore, being part of a #challenge where one may put their talents on display greatly increased one's motivation to participate in a #challenge. Participants highlighted that it became a ‘flex-thing’, where it becomes socially acceptable to ‘show off’, because your intentions are hidden behind the participation of a #challenge. Participant 10 even said that, “I might not even care about the #challenge in and off itself. If it allows me to show off my piano skills, I can show that I am amazing at piano without seeming smug”. Besides enhancing social status, utilizing a competence could be used as a shelter to conquer social pressure, hateful comments and how it strengthens one’s general self-esteem portrayed by respondent P7: “Then I would be more motivated, because I wouldn’t be ashamed. If I am really bad at dancing, then it becomes awkward. If you’re good, even if people throw hate, you still know yourself that you are good. Then you have something to protect yourself with”. 4.2.6 Personal Identity Findings show that a #challenge which has a purpose as in showing one's personality, values or opinions, increases motivation. Participant 11 said that in order to engage in a video it would have to be connected to a greater purpose, e.g., the environment as P7 describes it as: “...if one could somehow gain something from participating in #challenges. It could both include happenings in the world, where one could take a stand against something like on Instagram 39PDF Image | It’s time to TikTok
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