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where you can share something as ‘give the medic-care hearts’ etc. #Challenges that can affect something. You want to voice your values” This brought up the discussion about creating content ‘for a greater purpose’. Many participants who were reluctant to participate in the first place said that they were more likely to contribute if there was an identified greater purpose. For example, to spread awareness for a cause, such as the IBC. Some referred to the COVID-19 Pandemic and said that if there was a #challenge going around to spread helpful information, they would be likely to participate. Participant 9 confirms this by saying: “To share information or knowledge first and foremost, for example the ALS Ice Bucket Challenge. A similar cause had probably increased the chances of me participating in a #challenge. For example, if there were any #challenge in combination with Corona, where one could spread information in a fair way would increase my motivation. Or a #challenge that shed light on violence in close relationships, #challenges with a genuine and important purpose” The majority (11/13) of the respondents said that if a #challenge would feature a competence; it would increase their motivation as it increased their confidence. Respondent 16 agreed with this statement: “I have danced my whole life [...]. I think it is so fun with advanced dance choreography, because it is something that I master [...]. It would definitely increase my motivation if it concerns something that I am good at...”. Moving on, there are different opinions whether or not the respondents preferred to be in the picture or not. However, the majority said that being in the picture while doing a #challenge would be the preferred option. Participant 16 said: “Oh lord, then I want to be seen. 100%. If doing a #challenge [...] I believe one should go all in and do it for real”. The commonality the respondent had was that they believed it would be more fun, if participating in-front of the camera. Furthermore, one respondent said that she has noticed greater response on content when she is present. However, three respondents said it depends on the situation, the specific #challenge and the message of it. Participant 4 said that the message is the prominent decision maker: “If it is something one isn’t comfortable with, but wants to share the message, I would participate without 40PDF Image | It’s time to TikTok
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