It’s time to TikTok

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Chilisa, B., & Preece, J. (2005). Research methods for adult educators in Africa. Pearson Education. Chu, S., & Choi, S. (2011). Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China. Journal of Global Marketing, 24(3), 263- 281. https://doi.org/10.1080/08911762.2011.592461 Chu, S., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of- mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47-75. https://doi.org/10.2501/ija-30-1-047-075 Christodoulides, G., Jevons, C., & Bonhomme, J. (2012). Memo to Marketers: Quantitative Evidence for Change. Journal of Advertising Research, 52(1), 53-64. https://doi.org/10.2501/jar-52-1-053-064 Clement, J. (2020). TikTok- Statistics & Facts. Statista. Retrieved 17 March 2020, from https://www.statista.com/topics/6077/tiktok/. Cohen, L., Manion, L., & Morrison, K. (2011). Chapter 21: Interviews. Research Methods in Education (7th ed., pp. 409–443). Routledge. Collis, J., & Hussey, R. (2014). Business Research: A Practical Guide for Undergraduate and Postgraduate Students. Macmillan International Higher Education. Crowston, K., & Fagnot, I. (2018). Stages of motivation for contributing user-generated content: A theory and empirical test. International Journal of Human-Computer Studies, 109, 89-101. https://doi.org/10.1016/j.ijhcs.2017.08.005 Dahl, D., & Moreau, C. (2005). Designing the Solution: The Impact of Constraints on Consumers’ Creativity. Journal of Consumer Research, 32(1), 13-22. https://doi.org/10.1086/429597 58

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