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Daugherty, T., Eastin, M., & Bright, L. (2008). Exploring Consumer Motivations for Creating User-Generated Content. Journal of Interactive Advertising, 8(2), 16-25. https://doi.org/10.1080/15252019.2008.10722139 Diwanji, V. S., & Cortese, J. (2020). Contrasting user-generated videos versus brand generated videos in ecommerce. Journal of Retailing and Consumer Services, 54, 102024. https://doi.org/10.1016/j.jretconser.2019.102024 Dunne, Á., Lawlor, M., & Rowley, J. (2010). Young people's use of online social networking sites – a uses and gratifications perspective. Journal of Research In Interactive Marketing, 4(1), 46-58. https://doi.org/10.1108/17505931011033551 Eckler, P., & Bolls, P. (2011). Spreading the Virus: Emotional Tone of Viral Advertising and Its Effect on Forwarding Intentions and Attitudes. Journal Of Interactive Advertising, 11(2), 1-11. https://doi.org/https://doi.org/10.1080/15252019.2011.10722180 Elliott, W. R., & Rosenberg, W. L. (1987). The 1985 Philadelphia newspaper strike: A uses and gratifications study. Journalism Quarterly, 64(4), 679-687. https://doi.org/10.1177/107769908706400401 Erlingsson, C., & Brysiewicz, P. (2017). A hands-on guide to doing content analysis. African Journal of Emergency Medicine, 7(3), 93-99. https://doi.org/10.1016/j.afjem.2017.08.001 Ferguson, D., & Perse, E. (2000). The World Wide Web as a Functional Alternative to Television. Journal of Broadcasting & Electronic Media, 44(2), 155-174. https://doi.org/10.1207/s15506878jobem4402_1 59PDF Image | It’s time to TikTok
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