It’s time to TikTok

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It’s time to TikTok ( its-time-tiktok )

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Grow, J. M., & Yang, S. (2018). Generation-Z enters the advertising workplace: Expectations through a gendered lens. Journal of Advertising Education, 22(1), 7-22. https://doi.org/10.1177/1098048218768595 Guo, Z., Lu, X., Li, Y., & Li, Y. (2011). A framework of students' reasons for using CMC media in learning contexts: A structural approach. Journal of The American Society For Information Science And Technology, 62(11), 2182-2200. https://doi.org/10.1002/asi.21631 Halaszovich, T., & Nel, J. (2017). Customer–brand engagement and Facebook fan-page “Like”-intention. Journal of Product & Brand Management, 26(2), 120-134. https://doi.org/10.1108/jpbm-02-2016-1102 Halliday, S. (2016). User-generated content about brands: Understanding its creators and consumers. Journal of Business Research, 69(1), 137-144. https://doi.org/10.1016/j.jbusres.2015.07.027 Han, S., Min, J., & Lee, H. (2015). Antecedents of social presence and gratification of social connection needs in SNS: A study of Twitter users and their mobile and non-mobile usage. International Journal of Information Management, 35(4), 459–471. https://doi.org/10.1016/j.ijinfomgt.2015.04.004 Hanson, G., & Haridakis, P. (2008). YouTube users watching and sharing the news: A uses and gratifications approach. Journal of Electronic Publishing, 11(3), https://doi.org/10.3998/3336451.0011.305 Hautz, J., Füller, J., Hutter, K., & Thürridl, C. (2014). Let users generate your video ads? The impact of video source and quality on consumers' perceptions and intended behaviors. Journal of Interactive Marketing, 28(1), 1-15. https://doi.org/10.1016/j.intmar.2013.06.003 61

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