It’s time to TikTok

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It’s time to TikTok ( its-time-tiktok )

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Hunt, D., Atkin, D., & Krishnan, A. (2012). The Influence of Computer-Mediated Communication Apprehension on Motives for Facebook Use. Journal Of Broadcasting & Electronic Media, 56(2), 187-202. https://doi.org/10.1080/08838151.2012.678717 Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342-351. https://doi.org/10.1108/jpbm-05- 2013-0299 Jang, S. M., Park, Y. J., & Lee, H. (2016). Round-trip agenda setting: Tracking the intermedia process over time in the ice bucket challenge. Journalism, 18(10), 1292–1308. https://doi.org/10.1177/1464884916665405 Jurvetson, S., & Draper, T. (1998). Viral Marketing. Business 2.0, (6). Kamboj, S., Sarmah, B., Gupta, S., & Dwivedi, Y. (2018). Examining branding co- creation in brand communities on social media: Applying the paradigm of Stimulus-Organism- Response. International Journal of Information Management, 39, 169-185. https://doi.org/10.1016/j.ijinfomgt.2017.12.001 Kaplan, A., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003 Kaplan, A., & Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business Horizons, 54(3), 253-263. https://doi.org/10.1016/j.bushor.2011.01.006 Kapoor, P., Jayasimha, K., & Sadh, A. (2013). Brand-related, Consumer to Consumer, Communication via social media. IIM Kozhikode Society & Management Review, 2(1), 43-59. https://doi.org/10.1177/2277975213496514 62

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